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The fact that most people do not query search engines on single words such as “Books”, or “Fish”, works in your favor. Users are more likely to search for something more specific like “Cook Books”, or “Monk Fish”. The first step, then, in choosing the right keywords, is to make them specific. You can also be more specific in your keywords by narrowing down your geographic location. For example, if you're a dentist in Washington, you would be most interested in attracting web site visitors from the Washington area. Washington Internet traffic would also be more likely to visit you, rather than a dentist in another state. So you would be best off picking keywords like:
Dentists WA
Dentist in Washington
WA dentists
Washington Dentist
You also have an excellent chance at ranking well on keywords that are closely related to the main subject of your site. For example, if your website subject is gourmet foods and culinary arts, you might try targeting related keywords such as “Vietnamese cinnamon” or “Cajun spices”. The point is, people looking for these items are probably interested in cooking as well. Furthermore, the competition for these keywords is much less intense than for “food”, or “Cooking”. You have a better chance of getting an excellent position using focused and targeted keywords such as these. There are other opportunities as well, such as taking advantage of misspellings.
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Page Advisor can now be used to analyze the new page and return a score that gives you an estimate as to how well that page is optimized for good positioning on search engines in general, or one specific engine. The importance of this second analysis cannot be underestimated. In fact, the best results come from repeated building-and-analysis, until the Doorway Page is optimized as well as possible. Once you have a page that you are happy with, you can use AddWeb 4’s AISubmit module to automatically register your new doorway page with all of the search engines you want to be listed on. The hardest part is now remaining patient as you wait for all of the indices to pick up your listing. This can take anywhere from several seconds to several months, depending on the individual search engine. Check for your ranking regularly to determine if you are listed, and if you are, where you are positioned.
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If you thought that targeting an Internet-based audience would be more effective at driving traffic to a website, you would be right. Banner ads and mass-mailings are much less expensive than television. However, they have their limitations as well. While remarkably cheaper than a TV spot, a small banner ad on a major portal website can still cost over six thousand dollars a month. Furthermore, it is generally agreed that banners are not a cost effective way to bring visitors to a website. Most potential customers see banners as just a nuisance. Mass mailings have a similar drawback. If you opt out of spending money for your own list, you can buy space in someone elses. But you'll be competing for the customers attention with whoever else bought space. Another disadvantage that banner ads and mass-mailings have is that they aren't targeting the people who are most likely to be interested in the content you have to offer. They may reach a wide audience, but most of that audience will recoil in horror, yell "Spam!", and delete your expensive ad before having the opportunity to realize that you are exactly what they're looking for. While both traditional methods can and do work, they require a lot of what most of us don't have: money.
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